The term “digital marketing” comprise
of Search Engine Optimization, Social Media Optimization, Email Marketing,
Content Writing, Pay Per Click, and ORM. But with the passage of time, this
digital marketing landscape is making a paradigm shift.
As 2019 will soon give a knock on the
door, gone will be the days when artificial intelligence or visual search could
be ignored. Instead, they will form part of digital marketing trends and
strategies. In the present high-tech, internet connected era, if the businesses
want to thrive and be successful in their field, they will have to put in lot
more efforts in these newly developed key digital marketing trends for 2019.
Artificial Intelligence - According to Gartner, by 2020, 25% of businesses will use
chatbot technology which is less than 2% in 2017. The entry of Artificial
Intelligence in digital marketing trends will be the biggest highlight in 2019.
If not all over the world, Artificial Intelligence will conquer at least the
smaller jobs. AI is capable to analyze consumer behavior and search patterns.
It can make use of data derived from social media platform and blog posts to
help your business understand how the consumers in the outer world perceive
your products and services. It will also provide information and tips to users
by taking part in the conversations. At the same time, the businesses will be
able to save cost, accelerate growth and gain an edge over their competitors.
Chatbots - As
per the study, by 2020, 80% of business will switch to using chatbots and by
2022 businesses will be able to save 8 billion per annum by using chatbot.
Chatbots will continue to reign as an important trend in digital marketing in
2019 as well due to its array of benefits. The instant messaging feature of
this AI based technology helps you get in touch with the prospectives in real
time. People now prefer interacting with chatbots as they are responsive, gives
answer promptly, accurately recall your buying history and so on. These virtual
assistants offer excellent customer support, meet the customers’ expectations
and automates the repetitive tasks. This helps the businesses focus on another
important day to day activities and work.
Programmatic Advertising - In the past few years, programmatic advertising has changed
the face of online advertising. The
digital advertising is undergoing change so rapidly that in the upcoming years
(by 2020) as per the eMarketer, 90% of ad display in the US will be
programmatic. As opposed to the traditional process, “programmatic” ad buying refers
to the use of software to purchase digital advertising. Basically, usage of
machines is involved to buy ads. Programmatic is surely “the future of ad
buying” because some media companies have already started exploring ways to
sell “traditional” media this way. There are major brands who have even built
an in-house team to handle their programmatic ad buying.
Video Marketing - Numbers say it all! 52% of customers are of the view that
product videos give them the confidence of making an online purchase while 72%
of the businesses hold the view that their conversion rate has improved. But,
this does not mean that video marketing is confined only to YouTube. You can
make a video post or start a live video on Facebook, LinkedIn and Instagram to
witness higher engagement. With the increase in the
usage of smartphones and their awe-inspiring quality cameras, business
owners and marketers are more than ready to invest in creating personalized
videos to convey their message instead of the old traditional methods of calls
and emails. Therefore, in order to remain competitive,
incorporate video in your content
marketing. Creating videos plays a significant role in your marketing strategy.
Voice Search and Smart Speakers - Hey Siri, on which channel will Twilight be played tonight?
The increasing use of voice search is what making the companies to reconsider
their digital marketing strategies in 2019. Voice search plays a significant
role in providing all the relevant information people are looking for through
audio content. Top brands are now focusing on how to deliver value-based
content to its customers. For instance, Dominos has started using Alexa voice
technology to allow customers to place their orders, which has resulted in the
increase of their sales. At present, 39 million Americans use smart speakers.
For voice technology, ensure to write in controversial tone, focus on getting
featured snippets on Google and think about keywords people will speak rather
than type.
If
all the latest digital marketing trends are adopted by the businesses by 2019,
it will result in better customer experience with personalization, automation
and AI-powered solutions. This will also help you stay ahead of the
competitors. Business owners would have to opt for affordable digital marketing services from a reliable company to produce customized audio and
video content, AI-based services, programmatic ads and more to have a better
impact on their targeted audience.
